So excited and honoured to be named Foundry Creative School's Student of the Year 2020/21


My name is Susie Goodall and I am the owner/ founder of Oodals. I love Scottish Terriers, oil paints, coffee, typography, and living by the sea.

I have a background in the visual arts as a painter, studying at the School of Visual and Performing Arts (University of Tasmania) from 2004 to 2012 graduating with a Master of Fine Art.

More recently I have completed a Cert III in Design Fundamentals with Foundry Launceston, an Associate Degree in Applied Design (University of Tasmania), and a Specialised Diploma – Graphic Design (Swinburne University), as well as studied Copywriting with Australian Writers’ Centre.

I am a passionate creative with well-developed written and verbal communication skills. I value client relationships and will put an emphasis on working within budget requirements. I have experience in:

  • Brochures & Newsletters (layout design & copy)
  • Logos & Business Cards/Stationery
  • Posters & Postcards
  • Copywriting
  • Website Design

graphic design portfolio.

label design.

Dulverton Whisky

Visual identity and label design (including die cut) for a proposed brand of Tasmanian whisky. 






Bottle mockup

poster creation.

Directors Series Limited Edition

Minimalist poster design that features the core concepts of the movie The Grand Budapest Hotel by director Wes Anderson. The brief required the design be created without utilising any photographic imagery or detailed artwork.


wordmark logo.

Bellingham Olive Oil

Visual identity for local olive producer. In addition to a label design for the oil bottles, I provided the client with a wordmark logo to compliment the overall look. 




Business card mockup www./

café logo.

Whisk & Co

Taking a visual identity from rustic to contemporary to reflect a café’s modern Australian cuisine.





Apron mockup

XGD team project.

Experiential Graphic Design (XGD) for Garrison Gate Lane, Yorktown Square, Launceston

Project Brief:

  • Develop a wayfinding strategy for the space.
  • Demonstrate the five key XGD elements: paths; edges; districts; nodes; and landmarks.
  • Generate imagery to show how people will use and move through the proposed design. This render represents ‘shelter’.

layout design.

Monster Children Magazine

This project was a proposed design for Monster Children’s 60th issue magazine cover. Focused primarily on the youth surf and skating culture in Australia, the brief also included the creation of a new masthead design. Full creative freedom with this – as MC completely change their masthead between issues. A fun project.

web design.

boutique store.

WordPress Web Design Project

A crisp background, uncomplicated nav, and a selected choice of brand imagery, gives this design a contemporary feel and allows it to sit comfortably alongside other retail fashion websites.

An in-depth competitor analysis and target market research, helped bring the design to fruition.

visual artist.

Portfolio Website

Features a geometric parallax header that utilises some of the artist’s painting images. 

want to discuss your next project?


Writing isn't everyone's cup of tea.
So stop stressing and let us 'brew up' something for you!

  • website copy
  • white papers
  • ebooks
  • blogs
  • social media posts

“A professional piece [of writing] that reads really well.”

“Awesome, what you have done! Really great copy.”

“It’s just pure, great content and that’s exactly what we’re looking for.”

Start your journey with us now


“…very helpful and obliging, extremely approachable. I could ask anything that came to mind.” H.B.

“…keep up your fabulous work! If you provide your future clients with this much integrity and detail, you’ll do really well.” K.M.

“…you asked great questions, your approach was very insightful.” N.T.

Photo by fotografierende from Pexels

contact us.

Talk to us today about your next project.
This form is for genuine enquiries only. Any unsolicited messages or SPAM is immediately filtered and removed.