My name is Susie Goodall and I am the owner/ founder of Oodals. I love Scottish Terriers, oil paints, coffee, typography, and living by the sea.
I have a background in the visual arts as a painter, studying at the School of Visual and Performing Arts (University of Tasmania) from 2004 to 2012 graduating with a Master of Fine Art.
More recently I have completed a Cert III in Design Fundamentals with Foundry Launceston, an Associate Degree in Applied Design (University of Tasmania), and a Specialised Diploma – Graphic Design (Swinburne University), as well as studied Copywriting with Australian Writers’ Centre.
I am a passionate creative with well-developed written and verbal communication skills. I value client relationships and will put an emphasis on working within budget requirements. I have experience in:
- Brochures & Newsletters (layout design & copy)
- Logos & Business Cards/Stationery
- Posters & Postcards
- Website Design
graphic design portfolio.
Visual identity and label design (including die cut) for a proposed brand of Tasmanian whisky.
Bottle mockup www.behance.net/demeterdenes
Directors Series Limited Edition
Minimalist poster design that features the core concepts of the movie The Grand Budapest Hotel by director Wes Anderson. The brief required the design be created without utilising any photographic imagery or detailed artwork.
Bellingham Olive Oil
Visual identity for local olive producer. In addition to a label design for the oil bottles, I provided the client with a wordmark logo to compliment the overall look.
Business card mockup www./dribbblegraphics.com/free-golden-foil-business-card-mockup-psd/
Whisk & Co
Taking a visual identity from rustic to contemporary to reflect a café’s modern Australian cuisine.
Apron mockup www.creativetacos.com/wp-content/uploads/2017/10/Free-Apron-Mockup-PSD.jpg
XGD team project.
Experiential Graphic Design (XGD) for Garrison Gate Lane, Yorktown Square, Launceston
- Develop a wayfinding strategy for the space.
- Demonstrate the five key XGD elements: paths; edges; districts; nodes; and landmarks.
- Generate imagery to show how people will use and move through the proposed design. This render represents ‘shelter’.
Monster Children Magazine
This project was a proposed design for Monster Children’s 60th issue magazine cover. Focused primarily on the youth surf and skating culture in Australia, the brief also included the creation of a new masthead design. Full creative freedom with this – as MC completely change their masthead between issues. A fun project.
WordPress Web Design Project
A crisp background, uncomplicated nav, and a selected choice of brand imagery, gives this design a contemporary feel and allows it to sit comfortably alongside other retail fashion websites.
An in-depth competitor analysis and target market research, helped bring the design to fruition.
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