A new Tasmanian whisky distillery, based in Oatlands, needed help with developing their brand. As well as the visual design of the bottle labels, a product name and unique identity were required to help position their whisky. The name Dulverton is synonymous with the area, and it strongly reflects the history and cultural aspects of the village of Oatlands. It is also the name of the lake from where the distillery draws its water.

The label had to suit global exports as well as local tourism. The final design is from a flour millstone, similar to those used in the nearby 1837 Callington Flour Mill.

The accompanying font is strong with sharp elements and sits comfortably alongside the millstone motif, both offering a contemporary aesthetic with a historical slant, giving it the potential to appeal to a wide demographic of whisky enthusiasts.

The client, a local olive oil producer, requested a label for their square-sided, half-litre olive oil bottles. They were particularly eager to include an aged-tree image as the central focus of the design. They also wanted to include a coloured gradient and a fun, handwritten-style font.

We saw an opportunity to create an original vector illustration that could be adopted for use with other products, their pickle jar labels for example. 

As an added extra, we created a visual identity for the enterprise by designing a wordmark logo for the business name. We placed an emphasis on tradition and prestige, to better place the business among some of the other more established oil producers in the area.